Just a few weeks ago, the Naked marketing team set off to the Birmingham NEC to exhibit at the BBC Good Food Winter Show. It’s the first time in over a decade that team Finnebrogue has been represented at the busy foodie show and we weren’t to be disappointed.
Our Naked Revolution stand was positioned in a key location at the show, right next to the Big Kitchen and book signing zone, giving us the perfect opportunity to greet the majority of the show’s visitors. Over the course of 4 days more than75,000 visitors attended the show allowing us to speak to the British public about our Made Without Nitrites products, while handing out samples allowing them to taste and feedback their thoughts – all of which were extremely positive.
At the show, we advised the public on where they could purchase our products nearby and sold the entire Naked range on a special show promotion of 2 for £4. We brought our entire Naked range to the show as well as our popular Good Little Company Great Skinny Sausages and sold out late Sunday afternoon just in time for the show coming to a close!